WellAware

The Team Behind Better Data

Built in Texas. Trusted across North America.

In the field

Meticulously engineered and field-tested in the harshest remote environments

WellAware team member reviewing field data on an iPad at a tank site.

Our Mission

WellAware is the AI-powered industrial automation platform that turns remote field assets into intelligent, self-optimizing systems. Where legacy solutions stop at monitoring, WellAware predicts failures, automatically calibrates equipment, and delivers measurable ROI — all from hardware built to survive the harshest field conditions.

For over a decade, we have engineered, manufactured, and deployed thousands of installations across North America from our headquarters in Texas. Every device carries a lifetime warranty. Every sensor is Class I Div I certified. Every pump interface is agnostic — because operators should never be locked into a single vendor.

We built WellAware for the people who actually run operations: the field techs, the engineers, the VPs who are tired of reactive management and wasted chemical spend. The platform exists to give them predictive control over every pump, tank, and valve in their operation.

10+
Years in the Field
1000s
Installations Deployed
100%
Made in Texas
Lifetime Equipment Warranty

Leadership

Rob Horton

Rob Horton

Chairman & Chief Executive Officer

Rob Horton

Chairman & Chief Executive Officer

Rob Horton serves as Chairman and CEO of WellAware, bringing over 25 years of experience in energy and environmental technology businesses. He joined the Board of Directors in January 2022 and assumed the CEO role in Q4 2023. Rob co-founded Turnbridge Capital in 2008, where he served as a Partner and remains on the Investment Committee. He currently serves as an Operating Partner for RCH Energy and as a Director on the Board of Loci Controls. His board experience includes serving as Chairman of ROC Service Company and Pipe Pros, and as a Director on the Boards of USA DeBusk, Gradiant Energy Services, Aereon, and Pro-Stim Services. Prior to his investing career, Rob worked in investment banking and merchant banking at DLJ and Credit Suisse, and co-founded Unified Care Group where he served as COO and CFO. He holds a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania.

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John Morgan

John Morgan

President & Chief Operating Officer

John Morgan

President & Chief Operating Officer

John Morgan joined WellAware in 2018 and has held progressively senior roles including Director of Product Management, VP/GM of Production Oil & Gas IoT, Director of Solutions Engineering, and COO before being promoted to President & COO in October 2023. He oversees WellAware's production, supply chain, fulfillment, Client Success, and field operations. John holds a BS in Manufacturing Engineering from Texas State University, 16 patents or patents pending, and is a licensed Professional Engineer in Texas.

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David Figoli

David Figoli

Chief Technical Officer & SVP of Engineering

David Figoli

Chief Technical Officer & SVP of Engineering

David Figoli leads WellAware's Network and Field Automation Telemetry, overseeing the design and deployment of remote data collection, processing, and control technologies. He brings over 20 years of experience in industrial control, power, and communications systems from his tenure at Texas Instruments, where he served as Senior Technical Manager and Distinguished Member of the Technical Council. David holds an Electrical Engineering degree from the University of New South Wales, Sydney.

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Eric Anderson

Eric Anderson

Director, Client Success and Product

Eric Anderson

Director, Client Success and Product

Eric Anderson leads client success and product at WellAware, shaping the company's industrial automation platform and driving how AI and analytics are woven into the way customers monitor and optimize field operations. Working at the intersection of engineering and the customer, he turns real-world oilfield challenges into product capabilities and measurable results across WellAware's edge-to-cloud monitoring and chemical injection automation. Before WellAware, he spent over eight years at SLB (Schlumberger) in technical and client-facing roles spanning drilling and measurement, advanced gas analysis, and operations systems development. He holds a degree in Geology from the University of Texas at Austin.

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Bob Wilson

Bob Wilson

Controller

Bob Wilson

Controller

Bob Wilson serves as Controller at WellAware, overseeing the company's financial operations and accounting functions. He brings expertise in financial management and reporting to support WellAware's growth and operational excellence in the industrial automation sector. Prior to WellAware, Bob held senior finance roles including Director of Technical, Lease and Derivatives Accounting at Marathon Petroleum Corporation and Director of Technical Accounting at Andeavor, along with various controller and finance director positions at Syncreon and Ernst & Young. He holds a Master of Science in Accounting from Michigan State University and is a CPA.

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Jeremy Siegel

Jeremy Siegel

VP, Business Development & Strategy

Jeremy Siegel

VP, Business Development & Strategy

Jeremy Siegel leads business development and strategic initiatives at WellAware. Prior to joining WellAware, he served as Director of Strategy at InductEV, a wireless charging technology company. Jeremy spent over three years at Boston Consulting Group (BCG) as a Project Leader and Consultant, advising clients on strategy and operations. Earlier in his career, he worked in commodities operations at Goldman Sachs and in energy trading at NRG Energy. He holds an MBA from the University of Chicago Booth School of Business and a BA in Economics from Oberlin College.

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Board of Directors

Rob Horton

Rob Horton

Chairman & Chief Executive Officer

Rob Horton

Chairman & Chief Executive Officer

Rob Horton serves as Chairman and CEO of WellAware, bringing over 25 years of experience in energy and environmental technology businesses. He joined the Board of Directors in January 2022 and assumed the CEO role in Q4 2023. Rob co-founded Turnbridge Capital in 2008, where he served as a Partner and remains on the Investment Committee. He currently serves as an Operating Partner for RCH Energy and as a Director on the Board of Loci Controls. His board experience includes serving as Chairman of ROC Service Company and Pipe Pros, and as a Director on the Boards of USA DeBusk, Gradiant Energy Services, Aereon, and Pro-Stim Services. Prior to his investing career, Rob worked in investment banking and merchant banking at DLJ and Credit Suisse, and co-founded Unified Care Group where he served as COO and CFO. He holds a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania.

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Matt Harrison

Matt Harrison

Founder & Board Member

Matt Harrison

Founder & Board Member

Matt Harrison co-founded WellAware in 2012 and continues to serve on the Board of Directors. He is currently a Partner at Eldon Pass and Waco Ventures, where he focuses on venture capital and private equity investments. Prior to founding WellAware, Matt served as an Investor and Entrepreneur at InCube Ventures/InCube Labs and held leadership roles at Texas Instruments including General Manager of Medical and Manager of Digital Power. He also co-founded Commoca, where he served as COO. Matt holds a BS in Electrical Engineering from Texas A&M University.

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Barry Libert

Barry Libert

Board Member

Barry Libert

Board Member

Barry Libert is an accomplished board member, CEO, and investor with deep expertise in digital transformation and AI-driven business models. He is the founder and CEO of AIMatters and serves on multiple technology company boards. Barry is a prolific author with over 1,250 articles published in Harvard Business Review and The Wall Street Journal, and holds an MBA from Columbia University.

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Rob Raymond

Rob Raymond

Board Member

Rob Raymond

Board Member

Rob Raymond is the Chairman and Chief Investment Officer of RCH Energy, a public and private investment manager he founded in 2004 in partnership with Crow Family Holdings. Based in Dallas, Rob has over 21 years of experience investing in companies at the intersection of technology and energy, spanning upstream, midstream, and energy transition sectors. RCH Energy focuses on lower to middle market energy technology companies with $5-75 million in revenues, seeking superior returns through a repeatable investment playbook. Rob leads a team that includes Rob Horton as President and Barry Libert as Operating Partner, scaling the energy-focused investment platform.

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Gary Cresswell

Gary Cresswell

Board Member

Gary Cresswell

Board Member

Gary Cresswell is a seasoned oil and gas executive with over 36 years of industry experience. He spent over 20 years at Baker Hughes in progressively senior roles, including Vice President of Global Marketing, Vice President of Wireline Services, and Director of Product Engineering, where he led multi-billion dollar product lines. Gary has served as a board director for several PE-backed organizations including Non-Executive Chairman at Intelligent Wellhead Systems, Executive Chairman at Probe Technologies Holdings, and Non-Executive Director at Impact Selector International and EV. He currently serves as Executive Partner at BridgeWerk. Gary holds multiple patents in downhole control and wellbore treatment technologies, an MBA from Texas A&M University, and a Bachelor of Engineering from Loughborough University.

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Open Positions

Join the team building the future of industrial automation from the heart of Texas. Explore our current openings below.

Accounting Analyst

Accounting
San Antonio, TX
Full-Time, In-Office
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