Leaders in Industrial Digital Transformation
WellAware’s leadership team is a group of experienced professionals who bring a strong background in oil and gas operations, data acquisition, and digital infrastructure to the oil and gas and industrial space. Combined, this team has nearly a century of experience designing disruptive technological systems and successfully bringing them to new markets.
Leadership Team
Rob Horton
Chairman & Chief Executive Officer
John Morgan
President & Chief Operating Officer
David Figoli
Chief Technical Officer & SVP of Engineering
Bob Wilson
Controller
Katie Barbera
Head of Marketing
Board of Directors and Advisors
Rob Horton
Chairman & CEO
Partner, Turnbridge Capital, Over 20 years of investing, advisory and operating experience.
Matt Harrison
Founder & Board Member
15+ Years of Startup Experience, Investor and Fortune 100 Executive
Rob Raymond
Board Member
Founder, RCHEnergy, 25+ years energy investing experience with focus in Energy Transition and ESG.
Barry Libert
Board Member
CEO, AIMatters. Focused on building digital platforms.
Rob Horton
Rob has served as a member of our Board of Directors since January 2022 and became our CEO in Q4 2023.
He has more than 25 years of experience within energy and environmental technology businesses from both an investment and operations perspective. At WellAware, Rob drives the overall business and company strategy, ensuring that the Company has the right people, capital, and resources available to serve its customers and shareholders.
Rob also serves on the board of Loci Controls and as an operating partner to RCH Energy in Dallas. Prior to WellAware and RCH, Rob was a founding member and Partner of Turnbridge Capital, a lower middle-market private equity firm focused on investments in energy and energy and environmental technology companies. He began his career with Donaldson, Lufkin & Jenrette.
Rob holds a BS in Economics from the University of Pennsylvania.
Bob Wilson
Bob manages all Accounting, Finance, Treasury, and Human Resources activities for WellAware. Prior to joining the company, Bob was the Corporate Controller for DeLorean Motor Company, Inc. where he supported the re-launch of the DeLorean brand. Bob held a number of accounting roles at Marathon Petroleum and Tesoro Corporation, some of the country’s largest oil refiners, including Director of Technical accounting, Lease Accounting and Risk Management. Bob also worked for Syncreon, a global third-party logistics company, serving as Director of Accounting for their North American operations. While at Syncreon, Bob also spent time in Brazil as Finance Director for South America and was the company’s Financial Reporting Manager. Bob began his career in Assurance at EY with a principal focus on manufacturing clients with an emphasis on automotive including a large, publicly traded tier one supplier.
Bob holds graduate and undergraduate degrees in Accounting from Michigan State University and is a certified public accountant in the State of Michigan.
David Figoli
David manages WellAware’s Network and Field Automation Telemetry, with responsibility for design and deployment of Remote Data Collection, Processing, and Control technologies in conjunction with intelligent Networks and Field equipment. Prior to joining WellAware, David was with Texas Instruments (TI) as a Senior Technical Manager for the World Wide Industrial Processor group. Additionally he held the position of Distinguished Member on TI’s Technical Council, and has 20+ years experience in Industrial control, power and communications systems.
David holds an Electrical Engineering Degree from UNSW (University of New South Wales) Sydney, Australia
Ben Wilhite
Ben serves as Co-CEO and Director of National Accounts for WellAware and is responsible for the strategic direction of the company with a particular focus on sales execution. Prior to joining WellAware, Ben founded and served as CEO of Oilfield Labs of America, an analytical laboratory network for the oil and gas industry. There he worked with most major oil and gas companies to ensure the highest quality of chemical testing services in the fastest time available in the market. Early in his career Ben worked for a variety of oilfield and financial services companies, including Bosque Systems, Assurance Land & Minerals, and Black Talon Energy Partners.
Ben holds a Bachelor of Business Administration degree from Baylor University.
John Morgan
John manages WellAware’s production, supply chain, fulfillment, Client Success and field operations. He previously served as WellAware’s Director of Solutions Engineering, Director of Product Management, and VP of Production – Oil and Gas. Prior to joining WellAware, John held a variety of leadership positions in the medical device industry for 10+ years, leading teams from concept to commercialization in both start-up and corporate environments. In his early career he analyzed offshore and sub-sea environments for oil and gas customers, deploying and testing flexible hose and buoy configurations.
John holds a BS degree in Manufacturing Engineering from Texas State University, 16 patents or patents pending and is a Professional Engineer, Mechanical, in the State of Texas.
Katie Barbera
Katie is responsible for WellAware’s marketing and partnership initiatives. She has been with WellAware in roles of increasing responsibilty since the company’s early days. Prior to joining WellAware, Katie held a variety of sales and marketing leadership positions with General Mills and Ecolab, including the management of international teams. She has also served as principal of a marketing consulting firm, specializing in projects for startup and early phase companies.
Katie holds a BA in Business Administration with minors in Anthropology and International Business from the University of Notre Dame and a MBA from the University of Texas at Austin.