About us

Better data, better resultsTM

Over

Sites under management across the US

Over a Decade of Innovation

WellAware is a Texas-based hardware and software automation company dedicated to transforming the way industries monitor, control, and optimize remote assets. Our low-cost, high-performance solutions seamlessly connect field operations, providing real-time insights, automation, and auditability to improve efficiency, reduce costs, and enhance compliance. Today, we leverage artificial intelligence and machine learning models, providing our customers with predictive analytics that drive value beyond basic remote monitoring and automation.

With over a decade of engineering, design, and development, WellAware has built one of the most advanced automation platforms in the market. Our Intelligent Edge device and software platform empower energy producers, midstream operators, chemical service providers, and other industrial asset owners with reliable, scalable, and secure automation—eliminating the complexity of legacy systems and delivering measurable results.

At WellAware, we believe in making industrial automation simple, accessible, and impactful, helping our customers drive operational excellence through smarter technology.

Leaders in industrial digital transformation

WellAware’s leadership team is a group of experienced professionals who bring a strong background in operations, data acquisition, and digital infrastructure to the energy and industrial sectors and industrial space. Combined, this team has nearly a century of experience designing disruptive technological systems and successfully bringing them to new markets.

Leadership team

Rob Horton Chairman & Chief Executive Officer Rob has served as a member of our Board of Directors since January 2022 and became our CEO in Q4 2023. He has more than 25 years of experience within energy and environmental technology businesses from both an investment and operations perspective. At WellAware, Rob drives the overall business and company strategy, ensuring that the Company has the right people, capital, and resources available to serve its customers and shareholders. Rob also serves on the board of Loci Controls and as an operating partner to RCH Energy in Dallas. Prior to WellAware and RCH, Rob was a founding member and Partner of Turnbridge Capital, a lower middle-market private equity firm focused on investments in energy and energy and environmental technology companies. He began his career with Donaldson, Lufkin & Jenrette. Rob holds a BS in Economics from the University of Pennsylvania. John holds a BS degree in Manufacturing Engineering from Texas State University, 16 patents or patents pending and is a Professional Engineer, Mechanical, in the State of Texas.

Rob Horton
Chairman & Chief Executive Officer

John Morgan President & Chief Operating Officer John manages WellAware’s production, supply chain, fulfillment, Client Success and field operations. He previously served as WellAware’s Director of Solutions Engineering, Director of Product Management, and VP of Production – Oil and Gas. Prior to joining WellAware, John held a variety of leadership positions in the medical device industry for 10+ years, leading teams from concept to commercialization in both start-up and corporate environments. In his early career he analyzed offshore and sub-sea environments for oil and gas customers, deploying and testing flexible hose and buoy configurations. John holds a BS degree in Manufacturing Engineering from Texas State University, 16 patents or patents pending and is a Professional Engineer, Mechanical, in the State of Texas.

John Morgan
President & Chief Operating Officer

David Figoli Chief Technical Officer & Sr. Vice President of Engineering David manages WellAware’s Network and Field Automation Telemetry, with responsibility for design and deployment of Remote Data Collection, Processing, and Control technologies in conjunction with intelligent Networks and Field equipment. Prior to joining WellAware, David was with Texas Instruments (TI) as a Senior Technical Manager for the World Wide Industrial Processor group. Additionally he held the position of Distinguished Member on TI’s Technical Council, and has 20+ years experience in Industrial control, power and communications systems. David holds an Electrical Engineering Degree from UNSW (University of New South Wales) Sydney, Australia

David Figoli
Chief Technical Officer & SVP of Engineering

Bob_wilson

Eric Anderson
Director, Client Success and Product

Bob Wilson Controller Bob manages all Accounting, Finance, Treasury, and Human Resources activities for WellAware. Prior to joining the company, Bob was the Corporate Controller for DeLorean Motor Company, Inc. where he supported the re-launch of the DeLorean brand. Bob held a number of accounting roles at Marathon Petroleum and Tesoro Corporation, some of the country’s largest oil refiners, including Director of Technical accounting, Lease Accounting and Risk Management. Bob also worked for Syncreon, a global third-party logistics company, serving as Director of Accounting for their North American operations. While at Syncreon, Bob also spent time in Brazil as Finance Director for South America and was the company’s Financial Reporting Manager. Bob began his career in Assurance at EY with a principal focus on manufacturing clients with an emphasis on automotive including a large, publicly traded tier one supplier. Bob holds graduate and undergraduate degrees in Accounting from Michigan State University and is a certified public accountant in the State of Michigan.

Bob Wilson
Controller

Katie Barbera Head of Marketing Katie is responsible for WellAware’s marketing and partnership initiatives. She has been with WellAware in roles of increasing responsibilty since the company’s early days. Prior to joining WellAware, Katie held a variety of sales and marketing leadership positions with General Mills and Ecolab, including the management of international teams. She has also served as principal of a marketing consulting firm, specializing in projects for startup and early phase companies. Katie holds a BA in Business Administration with minors in Anthropology and International Business from the University of Notre Dame and a MBA from the University of Texas at Austin.

Katie Barbera
Head of Marketing

Board of Directors and Advisors

Rob Horton Chairman & Chief Executive Officer Rob has served as a member of our Board of Directors since January 2022 and became our CEO in Q4 2023. He has more than 25 years of experience within energy and environmental technology businesses from both an investment and operations perspective. At WellAware, Rob drives the overall business and company strategy, ensuring that the Company has the right people, capital, and resources available to serve its customers and shareholders. Rob also serves on the board of Loci Controls and as an operating partner to RCH Energy in Dallas. Prior to WellAware and RCH, Rob was a founding member and Partner of Turnbridge Capital, a lower middle-market private equity firm focused on investments in energy and energy and environmental technology companies. He began his career with Donaldson, Lufkin & Jenrette. Rob holds a BS in Economics from the University of Pennsylvania. John holds a BS degree in Manufacturing Engineering from Texas State University, 16 patents or patents pending and is a Professional Engineer, Mechanical, in the State of Texas.

Rob Horton
Chairman & Chief Executive Officer

Matt Harrison<br>Founder & Board Member

Matt Harrison
Founder & Board Member

Rob Raymond<br>Board Member

Rob Raymond
Board Member

Barry Libert<br>Board Member

Barry Libert
Board Member

Join us

WellAware understands that a great company can only be built by great people, and we are always looking for accomplished, hard-working professionals that are seeking opportunities to grow with our team. We spend a lot of time talking with candidates ranging from front and back-end developers to automation and network engineers, to industry experts and seasoned professionals. We are looking for those who share our values. Great people working closely together can solve great problems. We are committed to sharing personally and professionally in the success of our mission. We hope you will give serious consideration to the possibilities that await you at WellAware.

Available positions

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We want to hear from you

Contact us to learn more about starting your digital transformation, evaluating your current asset management system, or to get in touch with with our customer success team.

Corporate Headquarters
3424 Paesanos Parkway, Suite 200
San Antonio, Texas 78231

Direct Contact
Toll Free: (855) WELLAWAREUS
(210) 816-4600
sales@wellaware.us

Customer Support
(210) 816-4600, ext. 2
support@wellaware.us

Better Data, Better ResultsTM